High Profile Australian Real Estate Portal FOR SALE "Expressions of Interest"
Original real estate domain secured in 1999 www.realestateguide.com.au
Secured by second owner in 2006 and now offering a ready to operate National Residential, Commercial and Business Portal model.
- Highly valued real estate Domain secured in 1999 www.realestateguide.com.au
- Domain/sub-domains successfully indexed in top1-10% by Google
- Dominant online exposure via broad and refined real estate keyword groups
- High volume, qualified real estate traffic
Testing over 3 years with only 1000 listings we have achieved a dominant platform that can deliver high volume (organic) real estate search traffic from the most popular search engines. Our structure and system now delivers consistent, high quality traffic and leads to advertisers.
Traffic Statistics 3 year period 2008-2010:
Between 2008-2010 Tested with only 1000 listings and received Top Organic Traffic
- Close to 1 million visitors
- 772,000 Totally unique visitors direct from successful organic placements
- Close to 80% Australian traffic
- 4.3 million page views
Our system should be thought of as one that bridges the SEO gap between the user and agent:
(1) User Search- Search Engine > (2) RealEstateGuide > (3) Agent Listings > (4) Leads to Agent
With close to 1 million visitors in 3 years (on only 1000 listings) this platform would increase in traffic and leads exponentially if the data was increased. This would be suitable for start-up investment or existing portal link up.
The unique advantage of this platform is that when data increases, so too will the traffic and leads to advertisers. This is because of the successful search structure. This system ranks the agents listings independently in Google and other engines as well as our main suburb or state directories.
- Our system is uniquely integrated for dynamic or custom keyword entries for each listing. This can be achieved by the agent logging into their account or via main administrator team.
- As listings are upgraded to Feature or Executive placements, their ranking also increases meaning more traffic is achieved. It’s important to note that this will not be effective unless your overall structure works. Just simply adding better keywords to a webpage will not be effective.
Since 2005 we have invested a considerable amount of time, money and focus into back end structure and SEO for this platform. With the 3 years of testing on only 1000 listings we have received 89% of all traffic via (not paid) but organic search engine placements. In other words close to 90% of all visitors found us in a successful organic search. Google topped this at 71%.
A specific SEO focus started back in 1999 so this has been a work in progress now for over 11 years.
We have kept this model back on purpose until we knew it could deliver quality traffic on its own.
Our goal very early on was to develop a system that would deliver quality online traffic independently of major portal support.
- The majority of agents who have tested receive quality lead generation above the majority of the larger free portals and some paid subscription based platforms
Data
- Currently maintaining model with 1000 residential, commercial, business listings for sale
- Xml data feed including RENET, ARO, BRIGHTFOX, S.O.L.D and AGENT POINT
- Manual or individual upload(s) for single Classified Advertisers also available
Website Upgrade
Construction in 2010-2011 of an up-to-date interface has been 90% completed. The completed and remaining changes will been made available for viewing and input to interested parties.
Secondary High Profile Domains (currently running for at least 3-10 years)
- www.realestateguide.net.au (International Real Estate & Business Directory) with over 7000 active international and national submitted business or real estate related links.
- www.agentcorner.com.au (Agent Resources Blog)
- www.propertynewsaustralia.com.au (Property News Blog)
- www.businessnewsaustralia.com.au (Business News Blog)
- www.aoreg.com (International Real Estate Blog)
We are inviting Expressions of Interest now in a total purchase of this portal model.
Expressions of interest can be emailed to eoi@realestateguide.com.au
Craig can be contacted on 0457 080 683
